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THE END OF GUESSWORK: THE ROLE OF DATA IN MODERN MARKETING
Do your marketing efforts rely on your best guesses?
Would you rather be a data-led marketer, working from hard facts and with a clear strategy?
Learn how to improve your marketing, get ahead of your competitors, and enhance your career with this whistle stop tour of the modern marketing landscape, where data and marketing go hand-in-hand.
Ben Harper is a leading figure in the world of data and digital marketing. Ben is an author, entrepreneur, and regular conference speaker based in the UK. Ben is regularly ranked as one of the top influencers in the space, and has a unique perspective on the role of data in digital marketing.
“Ben knows how to turn data into profit - to systematically troubleshoot performance across all channels. Read this book!” DENNIS YU, BLITZMETRICS
“Using data to optimize your marketing efforts and prove value is absolutely essential - and this book is a perfect way to get started.” CLARE MCDERMOTT, CHIEF CONTENT OFFICER MAGAZINE
Paperback ISBN: 9781784563639
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